Recently while searching the interwebs, I came across one of the original ads for the Revlon lipstick color, "Cherries in the snow." I had mentioned this lipstick in an earlier post, while talking about true vintage colors that were still on the market today. This got me searching for other brands that still carried original color lines from the 30s-60s. While I couldn't find another list anywhere, I learned that brands like Elizabeth Arden, Max Factor, Maybellline, Revlon, and Cover Girl (in the 60s) had entered the cosmetics markets. It's really interesting to see the progression of makeup styles, including lip shape and popular colors. Here is a brief rundown...
1940s:The cupid's bow lip, glossy and red
This ad from 1942, is actually for eye makeup, but she has the classic red hunter bow lip line.
The 1950s: Voluptuous and overdrawn lips in reds, pinks, and corals
"Fire and Ice" (still available)
"Cherries in the Snow" (still available)
"Love that Red" (still available)
"Cherries a la Mode"
"Queen of Hearts"
"Sunny side up"
"Fashion Plate"
"Love that Pink" (still available)
"Paint the Town Pink"
"Butterfly Pink"
"Persian Melon" (still available)
"Orange Sherbet"
"Pango Peach "
"Cinderella Pumpkin"
The 1960s: Large and pouty but pale and shimmery
"Orange Liqueur" "Cafe au Lait" "Creme de Cocoa" "Peach Brandy" "Cafe Espresso"
matte almost beigy lips with bright, colorful eyes
"Peach Sherbet" "Mango Sherbet" "Viola Kane" "Coral Vanilla" "Raspberry Kane" "Tangerine Sherbet" "Grape Kane" "Honey Vanilla"
"Beige Caper" "Pink Whim" "Bare Minimum" "Orange Fling" "Boss Gloss""Bold Gold"
Which decade is your favorite? Do you own any of these other colors?
Oh wow! Beautiful ads.
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